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For those who are employing the services of
app development
as well as those who involved in it, whether or not it's a common
dilemma in deciding to launch your mobile app for free or release it as a
paid application, something that is possible on both the Android
Marketplace & the Apple App Store.
The one thing that is
quite attractive to many is the temptation of the money gain, and yet it
has some apparent pitfalls for good reasons. Between a free app and a
paid app, the most substantial difference is that the number of users
potentially download it after seeing it. Then their paid counterparts,
most free apps receive subsequent downloads and many more views because
most users have a habit of sticking to the free version of app store
while browsing for an application as they can try an app without paying
for it.
Paid Apps
According to research, it's clear that by
mobile apps
that come from paid apps, 37.8% of the total revenue produced. It means
that by charging users for their products developers and companies can
maximize their profits.
As compared to free apps, the paid apps
usually are more likely to use on a more regular basis and have a longer
lifespan. It is because the users paid for an app can get more use out
of it, and they're more likely to try it.
Paid apps can help to
build a more premium image of a brand and are often associated with
higher quality. Although for marketing purpose, the apps that are
specifically designed usually become more successful if they're free.
Free Apps
Literally, there is zero download threshold with
free apps
. In the way of the user, nothing is standing. On a whim, they can
download the app and decide if they like it after testing it. As
compared to paid apps, the free apps usually receive more downloads
because to purchase an app user must need to think twice or even thrice
but to download something for free he/she can do it without spending any
money and try it for free and keep this app in their phones if they
like it.
To get tons of more users, the free apps make it easier,
leading on from it. For network-based apps, this is particularly an
essential thing, but beyond that, it’s certainly a good thing for any
app to have a lot of users.
Users have a habit of having lower
expectations with the help of free apps. Let's think they download your
app, for a little while they use it, but in their everyday life, it
isn't helping them. What have you lost in the long run? Nothing! There
are many other people that find your app useful and could download it.
Conclusion
The paid apps and free apps offer plenty of advantages, and both can also offer the opportunities of business. So, whether you decide to keep your app free or charge for it, on each side of the argument, make sure you've weighed up first. You can take a hint from your competitors after analyzing their work and looking what they're doing.
Source: https://www.dotnek.com/Blog/Apps/free-apps-vs-paid-apps-which-one-can-earn-mor
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