Have you ever noticed how
free apps make money
? Let me help you to figure out. In routine, we visit Play Store,
download an app, and start using it. Developers who offer free apps are
also making money. Yes! It is true. There are a lot of methods for
making money with these free apps. If you are thinking of creating your
app and publishing it on the Play store and you want to earn money from
the app; then you have landed on the right place.
In this
article, we will discuss in detail how free apps make money, what are
the best app monetization methods or strategies. Here are some of the
top app monetization strategies, which will clear all your doubts.
Ad Revenue
CPM is ideal amongst the free app creators as it doesn't require the
users to click on the ad for the application developers to earn money.
The pay is less, but it's less disturbing on the user experience.
First
and foremost, most developers use Ad Revenue as one of the most popular
methods. The majority of app developers use this method to survive in
the marketplace. One of the popular ad-network for mobile apps is
ad-mob. Ad-mob is a product of Google, so you have not to worry about
anything.
There are three types of ad revenue:
- (CPM) Cost per Thousand Impression
- (CPA) Cost per Action
- (CPC) Cost per Click

Subscriptions
Subscription is also one of the app monetization strategies.
Mobile App Developers
offer some of the free content or some premium features in their apps
for a limited time. You can take it as a trail. The time duration of
this trial version depends on the developer's mindset. Maybe your free
trail limit will be a week or a month, and after that, you have to take
their subscription. And then, you will enjoy the fully featured app
without any restrictions.
In-App Purchases
In-app purchase is also one of the best sources of ad revenue in the
app industry. The in-app purchase covers-up about 47% of the total
profits generated from the apps around the world. If you are thinking to
develop a free application, we recommend you go for In-App purchase.
For
example, multiplayer apps like PUBG, COD, players are always interested
in purchasing some of the paid assets, so they gain the upper hand on
their opponents. This is an easy way to multiply your earning.
Upgrade to Remove Ads
Most of the people do not like these pop-ups or banner ads in their apps. So, you can also take advantage of this. They will be happier to remove these ads for a lifetime. Many app developers build two versions of the same app. One is ad-free, and the other includes ads. So, you can also go for that.

Bottom Line
Every App monetization model has its benefits and drawbacks. However, selecting the right monetization model is suitable for your business. Analyzing your competitor's ways and tactics also help you generate a massive profit from your apps. If you still have any queries feel free to contact us.
Source: https://www.dotnek.com/Blog/Monetizing/how-do-free-apps-make-money-for-me
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