App development is all about making money nowadays. This is one of the great sources of generating revenue in the world of IT, so everyone tries to jump into this business of app development However, at times your app doesn't generate as many profits as you expected to be. Although there should be certain reasons for that, such as having an inappropriate monetization model and a low-income app segment are the most common reasons for the failure of your app.

Entertainment
We are living in a modern era of a world where entertainment is
highly valued among people. Especially entertainment category of mobile
apps is quite popular among individuals as they offer seamless, prompt,
high quality, and portable entertainment solutions to engage people.
Moreover, this entertainment app category contains apps that have to
chat, feature Streaming, posting photos, watching videos online, and
searching events options, among others. They take the user to their
features and content.
An ideal entertainment app always comes
with multiple sharing options, options for engagement, and an
interactive app interface. All the customers vary in terms of their
choice as there are a variety of entertainment apps are available in the
marketplace. It will be best for you to place
a proper monetization strategy
from the start. Always go for the freemium model and make sure to create space for non-invasive ads in your app.
Educational Apps
Educational apps are a promising category for profitable returns and
guarantees a good rate of retention. The free versions of these apps are
more valuable to users as they will return to them again and again.
While
you can give the user an option to get additional content by paying a
small amount of premium, moreover, there is no need to force users to
upgrade the app; rather, the user needs to show the full content that
comes in through a paid subscription.

Lifestyle Apps
The lifestyle app category comprises fitness, Recipe sharing, health,
fitness, and a lot of other subcategories. These play a vital role in
assisting users in achieving their daily lifestyle goals. The massive
use of mobile phones in our daily lives has increased the popularity of
lifestyle apps today.
All the categories of lifestyle apps have
their own respective audience.so the business owners of lifestyle apps
need to build their own monetization model and marketing strategies.
Most of the people don’t like welcome distractions such as ads. But the
paid only strategy does not work well unless your app is really
phenomenal and implement a crucial function. However, you can add
appealing features of good value in your premium plan, or you can charge
a small amount per transaction. Also, monetize your data.
Conclusion
At the end of the day, App development is not about only which category makes the most profit. Instead,
strategic app development
involves choosing a category in which you are an expert and where you
can innovate and offer something new to your targeted audience. As it is
good for you to keep your focus on creating valued and relevant content
for your customers and, after that, made the favorable monetization
model for it.
Source: https://www.dotnek.com/Blog/Apps/best-ideas-for-creating-an-app-for-higher-mon
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