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Whatsapp introduced WhatsApp business , especially for those people whose businesses are small. A business owner can create his business account on Whatsapp by putting with his info that includes his contact information, address, a short description, and business hours. As this Whatsapp business app is launched recently, so it is still a new tool for small businesses and marketers equally.
Few tricks on WhatsApp
1. Read messages without blue tick
Just by turning off Settings => Account => Privacy => Read receipts , you have the ability to prevent senders to know if you read the messages.
2. Mark messages as Unread
In 2015, WhatsApp has announce a new feature to its android app that allows users to mark messages as unread.
It's
useful for you when see a message and doesn't have time to respond at
such a moment. So it acts like a reminder to respond to the sender at a
later time.
By tapping and holding any conversation (sender name), users can mark any message as unread.
3. create bold, italic, or strikethrough text
By adding asterisk (*) at the beginning and also at the end of a
clause, you can make it bold. for example *bold text* will result to bold text
For making text in an italic style, you can do like this: _italic text_ which leads to italic text
As same as the others: ~ strikethrough text ~ will also lead to strikethrough text
Few tips to use WhatsApp business to grow your business
Are you thinking of using Whatsapp business for your small business? So, here are a few important tips in Whatsapp and their respective benefits, which you should keep in mind when using a WhatsApp Business for your small entity.
1. Keep it loyal
WhatsApp
business lets you reach and keep your loyal clients or customers as
people don't like to be contacted from random or unknown numbers and
especially when there is someone who tries to persuade them to buy any
product. So, try not to involve in cold texting on Whatsapp. Regardless
of having an option to program quick responses on Whatsapp business,
only one mobile number is linked with the account. So, you will be able
to focus on your loyal customers.
Having an especially dedicated
business convo platform for the feasibility of your valued and loyal
customers will make them feel valued and privileged by your entity. It
will also help you build a strong relationship with your customers and
give then an easy way to get any type of information if they have had
any questions regarding a specific product.
2. Consistent brand personality
Having a consistent brand personality is something very important, the same as it is for other social media platforms. So, your brand voice must be as same as on Twitter , Facebook , or on any other platform.
3. Get feedback
As you are not in direct contact with your customers, so don't be
reluctant to ask for their valuable feedback. The info you got from here
may also even more useful to use for your business or brand social
media marketing.
You can ask your customers which menu items or
products they like the most. After collecting all the information, you
will get to know which products you can put on a discount or sale to get
more customers.
4. Status Updates
You can use Whatsapp statuses to post your sales, discounts, and limited-time offers as they are much like Facebook or Instagram . This will help you create a high level of interaction with your account and attracts new users to join in.
5. Creating and Targeting Groups
If your small entity specializes in a specific service or product,
and by targeting or creating groups that are relevant to your business,
then it will become a source of getting more customer base.
You
can create a video that contains content relevant to your products and
let your whatsapp group members share it further with other people or in
other groups. The more people consume the video content and joins your
group and eventually become your customers.
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