In this article, you will learn what exactly internal links are and how to
use internal links to increase website visitors
If you want to increase website visitors on your website, you will need to have links.
Too often, I observe that people spend too much time on
building external links or backlinks
in order to
increase website visitors
and end up ignoring their internal links. But you should pay attention
to internal linking as it also plays a vital role in increasing website
visitors.
Internal linking also benefits your site in the following ways:
- They could help your website
gain higher rankings
for the relevant search terms.
- They will help the visitors have an improved experience on the website.
- They let the direct visitors to the call to action or to the revenue-generating web pages.
What are Internal Links?
Internal links are the links that connect or link up one page on your
website to another. If you work in the field of online content writing,
you will probably know the importance of internal linking from one
article to another on your website.
Internal links include image
links, navigation links, links in banner ads, call-to-action-buttons,
basically any link that connects two pages of the same site. Internal
links have various different benefits and purposes.
How to Use Internal Links to Increase Website Visitors
How you use internal links among the pages of your website builds the website architecture. This is a vital factor in
SEO
(search engine optimization). Search engine crawlers (called bots)
depend on the internal links to find pages on a website. It also helps
search engines to index your web content by topic. They look at the link
text on the internal links to figure out what pages on your site are
about and how they’re related to one another.
Without internal
linking, it will be difficult for search engines like google to find
your web pages, and due to which, it can’t be able to index your pages.
And if search engines fail to index your web pages, then it can't show
them in the search results.
Internal links also help to let
people stay for more time on your website. When someone comes on your
website and then clicks an internal link, it boosts up certain metrics
that Google uses to figure out how useful your web page is. When the
reader by clicking an internal link on your site to go on another page
on your site, it shows to the search engine that your site is useful to
site visitors. Relevant internal linking will
help new web visitors to discover your website
Give readers options to take action.
Among various types of internal links, one internal link type has an effective impact on
increasing website visitors
called "call to action" links.
A call to action link can be
anything from purchasing a product or reading more to schedule a demo
and making sure readers can easily see how to take action, which in
resulting will increases the chances of their doing so. Including a call
to action on each page of the site is a very important part of content
writing for a website.
Some common call to actions includes:
- Sign up for blog updates
- Download a document
- Contact you
- Follow on social media.
- Schedule a demo
Conclusion:
Internal linking is the most powerful way to strengthen your website. It also help you bring new website visitors on your site.
Read more on: https://www.dotnek.com/Blog/Marketing/increase-website-visitors-with-internal-linki
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