Alt text short for alternative text defines a web page image. It is present in the HTML code and usually does not appear on the page itself. Adding images encourages people to read, and well-chosen images can back up the messages and rank well in image search results . But you still have to remember to give good alt attributes: alt text that reinforces your article's message with the spiders of the search engine and improves access to your website.
Alt-text is important as it improves accessibility and thematic relevance. It can rank you in Google Images and acts as link text for image links. You must be considering whether you need to add alt text to all images. The answer is no, and this is a common mistake. If the image is for attractive purposes only and does not contain important information, you will not need to add alt text.
Significance of Using Correct Image Alt and Image Title for SEO
Image optimization very important, however, some people may not know how to optimize their image attributes to completely improve SEO , and what exactly are the alternative text and image titles.
Image alt
Image alt text
defines the literal character of the image so that search engines as
well as screen readers can understand what the image is. Using alt text
correctly can
improve SEO
. The image title tag is used just to provide an image with a title, but
it is not important for SEO. The image alt text describes the image to
search engines and screen readers. All images must contain alt text. The
text should not be particularly long; One or two sentences are enough.
The best strategy will make sure that your content will be useful for
the users and also for the search engines, so avoid filling your image
with keywords.
Here are some tips to write a good alt text.
1- Describe the image as precisely as possible.
2- Use your keywords
3- Avoid keyword stuffing
4- Do not use images as text
5- Don't overlook form buttons
Image title
Image title attribute does not affect
keyword ranking
because search engines do not follow it, so if you have to choose between
optimizing alt text and alt titles
, choose alt text. However, image titles are displayed when the mouse
hovers over an image in some browsers (such as Firefox and Opera), which
improves the user experience by getting an appropriate set of titles.
write an image title that complements what you've written for the alt
text and name it a day. In this sense, the alt text gives you another
possibility to include the target keyword. Since using keywords on a
page continues to gain weight as a ranking factor of search engine, it
is good to create alt text describing the image and also try to add a
targeting keyword.
Here are some tips for a good image title for SEO
1- Pick a suitable file name for the image
2- Reduce file size
3- Use responsive images
4- Consider image structured data
5- Use descriptive captions
Use the correct image alt and image title for SEO and you will be amazed by the results.
Read more on: https://www.dotnek.com/Blog/Marketing/use-the-correct-image-alt-image-title-for-seo
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