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What is anchor text and how a good anchor text can effect on SEO?

  Anchor text   is the visual characters and words that   hyperlinks   display when linked to a document or other website. Anchor text usually looks like blue underlined text. You can change the color of the anchor text using   HTML   or CSS. Anchor text provides search engines and users with relevant, appropriate information about the link's target content. There are different types of anchor text - Exact match - Partial match - Branded - Naked  URL - Images - Generic - No-text anchors - Latent semantic indexing Significance of Anchor Text SEO  is a complex process made up of thousands of small details,  anchor text  being one of these small yet essential details. While the anchors usually link web pages, they can also begin downloads and document links such as PDFs. That's why you just need to click on the anchors of trusted sites. While anchor text has been around since the very beginning of the internet, many  webmasters  still do not follow the best practices while writing

Does having high followers on social network, impact on SEO?

in other words, content that performs well on social media is more likely to get more backlinks , improving your search rankings .Given this indirect relationship between search and social ranking , we needed to clarify whether traditional domain/page authority metrics play a role in ranking changes.

There is a positive correlation between social interactions and a change in arrangement. If you study the websites that rank well on Google , you will find that many have strong social credentials. If you invest in social media marketing , you are essentially working to improve your chances of performing well in search engines.

Does having high followers on social network, impact on SEO?

Social Signals and SEO

Social media plays a role in today's efforts to rank well in search results. These positive signals can affect your organic rankings in the long run. Google may have backed down and changed its attitude on social cues, but then again Bing has always been blunt about the use of social media signals. When it comes to social signals, Google does not consider the number of subscribers or shares on social networks when ranking a web feature. Because it would be straightforward for anyone to cheat the system and get an undeserved site higher than they deserve. For your SEO and social media efforts to be successful, you need to monitor your progress. The last thing you want is to put your efforts in the wrong direction. Proper monitoring and analysis help you understand what works and what doesn't. So, you can focus on optimizing the right metrics.

Things to Consider When Considering the Impact of Social Media on SEO

Whether your goal is to track the number of social media posts per post or determine how much social referral traffic you are generating, it's important to measure the useful metrics you think. Before you jump on the social media SEO trend, be clear about your actions and how you will measure them. Take the guesswork out of it and focus your attention on the data. And you'll have the clarity you need to move forward.

Here are some of the things to consider when considering the impact of social media on SEO - Social links may or may not increase your search rankings
- Rank social media profiles in search engines
- Social media channels are search engines too

impact of social media on Search engine optimization

The answer to the long question of whether social media impacts SEO is no because Google can't read social media followers through the API. While social media cannot influence your SEO ranking directly, it can influence the factors that affect your ranking. Social networks are capable of directing traffic to your site . By sharing links to your page on your social media profiles, you can increase traffic to your page Ensure that the SEO should be carefully integrated into the larger social marketing strategy, but it should not be the driving force behind it. If you focus on creating and sharing high-quality content, you'll be in great shape. Quality is, after all, the number one ranking factor on Google. 

Read more on: https://www.dotnek.com/Blog/Marketing/does-having-high-followers-on-social-network

 

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