Google doesn't like black hat techniques as SEO keyword stuffing because those techniques focus on beating the algorithm of search engine rather than having a great user experience. Keyword stuffing is the practice of typing as many SEO keywords as possible onto the page. While over-optimization refers to the overuse of certain on-page or off-page optimization metrics. With the extreme use of some specific SEO techniques , the search engine becomes aware of the site and imposes a penalty.
Penalties of Keyword Stuffing and Over-Optimization
For many years, some webmasters have used keyword density as a
benchmark to measure page optimization for specific search terms. Based
on the keyword density logic, the more the keywords placed on the page,
the better they will rank in search engine results for that keyword.
However, if you place too many keywords on your
website
today, you can expect
Google's ranking
to be banned due to over-optimization. As per some SEO experts, keyword
stuffing is a type of over-optimization which can be prevented by
considering quality above all. However, there are cases where some
articles with these issues go unnoticed by the publishers simply because
they are not aware of the things that they should be aware of.
Google Penalty
is an inaccurate term that refers to what happens when a
Google algorithm
update negatively affects a site or page or manually penalizes a
violation of a search engine's webmaster guidelines. While a site's
sudden drop in search results ranking cannot always be easily explained
and can be associated with several issues, you, as a business owner, can
try to determine the nature of updating and modifying your site
accordingly.
Keyword Stuffing Penalty
If Google founds your website to be guilty of using
keyword stuffing
its penalty will come in two forms
- Partial matches affect parts of your site
- Site-wide matches that affect the entire website
As a result of this penalty
- Your site will not be considered authoritative on a particular subject.
- Your website will be devalued, and if these methods persist, it will not work without indexing.
Over Optimization Penalty
The over-optimization penalty is a term used to refer to a change in
Google's search engine algorithm
As a result, websites can be penalized for excessive
SEO
actions, including ranking degradation or even ranking down. Exclusion
from the index of organic search engines. This poses the risk of losing
search engine traffic.
The most important thing is to
treat the problem carefully and find a solution to it. There is plenty
of evidence for specific sanctions issues, so here's what you need to
know about common suspects and what to do when they do occur. Trying to
make sure you're getting the best content and doing a good job at
marketing
is the best way to ensure you maintain your rankings. However, if you
are experiencing a sudden drop in traffic, take a close look at what has
gone wrong and make sure to follow the instructions outlined in
Google's webmaster guidelines. So, you shouldn't face any major issues
with
Google updates and penalties
in the future.
Read more on: https://www.dotnek.com/Blog/Web/keyword-stuffing-over-optimization-and-its-go
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