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What is content production?

  In order for users to trust a website more and spend more time on it, the content on that website should meet all the needs of the user. Given the above, you definitely know that producing a valuable content is a difficult task that requires a lot of knowledge, which we will discuss more detailed in this regard. Simply put, the content must be understandable to all users so that they can use that content to get the answer of their questions. After attracting users to the content of the website, website owners will achieve their goals, which may include, earning money,  increasing website traffic  , increasing sales, and so on. Should content production be taken seriously? In fact,  producing a suitable content  will attract more users to the website, it helps with gaining a positive user experience as a result they will introduce your website to other users in social media, eventually you will achieve success without a doubt. In other words, if you do not prod...
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Google tag manager vs Google global site tag

In this article, you will get to know about the major differences between these different tracking methods. You will also learn which tool can help you achieve your goals better as well as which method will be best suited best for your task.

Google tag manager

What is Global Site Tag?

Global Site Tag is a tag management system that supports the implementation of other Google tags and enables you to track the events that taking place on your website

What is Google Tag Manager?

Google Tag Manager is also a tag management system. With this Google Tag Manager, you will have one snippet of container that will be placed on all the pages of your HTML . Then, you can implement all of your tracking Tags from tools like Google Ads and Google Analytics Google Tag Manager also supports non-Google tools such as LinkedIn Tags, Facebook Pixel, and many others through its main central interface.

Global Site Tag VS GTM? Functionality

The Global Site Tag is a hard code script that is placed in your site’s HTML. It's one, and the only function is to start tracking codes with the help of Google tools. All of your tracking management is done through each individual tool.

Whereas, Google Tag Manager bring up a higher level of functionality to the table. Google Tag Manager provides you with management functionality, Tag testing, version control, and more. You can make use of these for your tracking tools in one place. So, it’s much more advanced and sophisticated in this regard.

3rd-Party Marketing Tool Compatibility

The Global Site Tag works only for Google products which are connected to it. Due to this, you can send data from the Google Site Tag to Google Analytics to Google Ads or, but you can’t send to the Facebook Pixel .

Whereas, Google Tag Manager is much more flexible in this regard. It is the challenging one tool for all tools. So you will be able to send over data from Google Tag Manager to any other kind of tool that is JavaScript -based and has a tracking code that you will be able to install. In case Google doesn't have any native integration, then you could either build your custom HTML Tag or use a Tag template.

Google global site tag

User Interface

The Global Site Tag is somehow similar to Google Tag Manager when it comes to sending tracking out. Although it does not have a graphical user interface, so you will have to do all your coding under the code window.

Whereas, Google Tag managers use graphical interface that gives you the power to update or change your website tracking without messing up with any code. It’s quite user-friendly, and you will not have any fear and risk of breaking your website.

In many cases, Google Tag Manager is a much more attractive option if you compare it to the Global Site Tag

Read more on: https://www.dotnek.com/Blog/Web/google-tag-manager-vs-google-global-site-tag

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