Anchor text is the visual characters and words that hyperlinks display when linked to a document or other website. Anchor text usually looks like blue underlined text. You can change the color of the anchor text using HTML or CSS. Anchor text provides search engines and users with relevant, appropriate information about the link's target content. There are different types of anchor text
- Exact match
- Partial match
- Branded
- Naked URL
- Images
- Generic
- No-text anchors
- Latent semantic indexing
Significance of
Anchor Text SEO is a complex process made up of thousands of small details, anchor text being one of these small yet essential details. While the anchors usually link web pages, they can also begin downloads and document links such as PDFs. That's why you just need to click on the anchors of trusted sites. While anchor text has been around since the very beginning of the internet, many webmasters still do not follow the best practices while writing them. Optimized anchor text for internal and external links can benefit SEO in several ways.
Effect of Good Anchor Text on SEO
Google has always been using anchor words to find out about the webpages to rank these webpages for the correct keywords. Original Google document has a complete section for the anchor text only. As per Google, anchor text provides better objective and relative descriptions about links than pages alone can provide metadata. Backlink anchor must come from unbiased external sources. Anchors help the Google algorithm crawl parts of content that it cannot offer an online copy for indexing like programs, images, apps , documents, and databases. It can also tell readers where they can find more information.
Here is the effect of a good anchor text on SEO
Good Online Presence
High-quality SEO optimized anchor texts are essential to building an excellent online presence. Search engines use these anchor texts to discover new sites and determine the ranking of the web page.
Helpful for Search Engine as well as Users
SEO anchor text in the internal links can assist search engines in understanding the site's structure and help the users comprehend if this is their required link to click. Anchor text can help inbound links rank higher for specific search terms.
Higher Rankings
Anchor text can be a fantastic SEO tool when used correctly. It can help you rank higher in search engines by being descriptive and useful to search engines and readers.
A good anchor text provides excellent SEO benefits and indicates search engines the importance of the page linked to the anchor text topic. Just make sure you find natural and readable ways to insert anchor text on the webpage, even if that only means including the page title.
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