External links are the hyperlinks that point to a domain other than the domain in which the link is located. Summarizing the concept in easy words, if another website refers you, it is considered an external link to your site. Likewise, if you link to another website, that will also be regarded as an external link.

Importance of External Links
Many SEO experts agree that external links are the most important source of ranking power. The amount of high-quality external links that point to your website significantly impacts your website in the search engines. External links are a small but important factor in SEO and should be given special consideration. Community building activities and rankings related to external links should not be ignored whether you are building a new site or already creating one. External links can help search engine to evalaute your website's reputation and improve your rankings
How are External Links Evaluated?
There are some factors that search engines like Google take into account when evaluating external links. Some of these factors are listed below
- The credibility of linking domain
- Popular source page
- Number of root domains on the source page
- Unique keyword-rich anchor texts
- The relevance of the content between the linked resource and the - - landing page
- Number of links present on the source page
Benefits of External Links
External links can help your website and business in different ways.
Better credibility
The quantity and quality of the external links you use are essential. Adding high quality, reliable, and informative website links to your pages will improve your website's credibility while adding low-quality spam links will damage your site.
Increase domain authority
External links can improve the authority of your domain depending on the profile of your backlink . This means if another site is linked to your website, it will increase your ranking . Valuable external links will provide references to the viewer.
Improves visibility and ranking
Search engines always value their users and strive to display the results that are most relevant to their question. External links from websites in the same niche can help the Google understand your website content's relevance and popularity for a specific query. This can improve the ranking of your website

Provides better user experience
External links can help users find additional and relevant information that they are looking for. This can improve the user experience and encourage them to revisit your website for high-quality content in the future. External links are a vital part of an SEO plan and should be approached as such. Whether you are building your website or have an established website that you want to improve, you cannot ignore the community building and ranking activities linked with outbound links. An external link is more valuable if it links to popular, relevant, high-ranking pages related to the content on the web page.
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