In order for users to trust a website more and spend more time on it, the content on that website should meet all the needs of the user. Given the above, you definitely know that producing a valuable content is a difficult task that requires a lot of knowledge, which we will discuss more detailed in this regard. Simply put, the content must be understandable to all users so that they can use that content to get the answer of their questions. After attracting users to the content of the website, website owners will achieve their goals, which may include, earning money, increasing website traffic , increasing sales, and so on. Should content production be taken seriously? In fact, producing a suitable content will attract more users to the website, it helps with gaining a positive user experience as a result they will introduce your website to other users in social media, eventually you will achieve success without a doubt. In other words, if you do not produce quality content you
The desire of all website owners is to be able to optimize their website as soon as possible in all fields, so that they can get a high ranking in the search engine results page and ultimately get high traffic to their website, which is one of the things that has a great impact on Google rankings. Now we are going to talk about the optimization of the website on mobile in this article.
Mobile SEO is the act of optimizing your website for users on smartphones and tablets. In other words, the process of ensuring that users who access to your website through mobile devices and tablets will get a great user experience after using the website through the act of site optimization that you have done.
Use Google mobile-friendly test:
To check if a website is easily accessible on mobile device for the user or not, you can use Google mobile-friendly test. The way of using this tool is to type the URL of the website you want to check, it gives you a list of problems identified by this tool, which your website has in the field of being accessible on mobile devices, this test usually takes less than a minute, which can help you to optimize your website on mobile devices .
Algorithms that Google uses to rank the websites on mobile:
1- Mobile-Friendly Algorithm:
The Mobile-Friendly algorithm caused web designers to design mobile-compatible websites so that, the user could use the most accessible tool, mobile, to enter a site without any error.
2- Mobile First Index Algorithm:
With the increasing use of mobile phones, Google introduced another algorithm called Mobile First Index, which showed that Google's first priority for ranking websites is the mobile version, and the second one is the desktop version, which made a huge change in website designers’ programs.
After the introduction of this algorithm, websites that were not optimized for mobile faced a decrease of ranking in the Google search engine results page, while websites with the following features had an increase in website ranking:
- Websites that had a high loading speed on mobile.
- Websites which provided a good user experience because they didn’t need to visit the website through desktop.
- The ones with a good link building.
There are 3 different ways to configure a website for mobile:
1- Having two different versions with separate URLs for desktop and mobile:
This is one of the worst ways to configure the website for desktop and mobile because it creates a lot of problems such as slowing down the index, producing duplicate content and etc., in mobile SEO . In fact, you have to design two separate versions of your website which have two separate URLs for each page of the website, which is pointless and complicated.
3- Using the same URL for the desktop and mobile versions:
When you use Dynamic Serving, you are actually using the same URL for the desktop and mobile versions, but you are showing different HTML / CSS to each user depending on the device they are using.
This method is not the same as the previous one, in which we have to have two different versions with separate URLs for desktop and mobile, but this method is not problemless either, the main problem of this method is that you have to pay a lot for coding and the website needs to be constantly updated.
In other words, with any change in the content of the website, you have to design different codes in different sizes, and of course, create suitable versions of the website pages, which is a difficult task.
3- Using the same page address and the same HTML code for mobile and desktop:
In Responsive Design, both page URLs and HTML code are the same for mobile and desktop, and by using CSS commands you can manage how content is displayed in different sizes.
This method is much better than the previous one, which required a high cost, as well as the first method, which produced duplicate content. After paying attention to the points mentioned, If the Mobile First Index algorithm analyzes your website, it will identify your website as the one which deserves a high ranking in Google search engine results
Ways to optimize the website on mobile:
1- Website loading speed on mobile:
Nowadays, time is of the essence for everyone, one of the main factors in improving the website ranking in the results page , is the loading speed of the website pages, which can be tested from PageSpeed Insights tool.
PageSpeed Insights analyzes the content of a web page, then suggests ways to increase page loading speed.
Also, by optimizing the size of images in a website, reduce redirects, shrinking codes and etc., you can increase the loading speed of a website, so that users gain a good experience that helps a lot in optimizing the website.
2- Use the appropriate font:
The font used for the website is very effective in improving the website ranking, because when an inappropriate font is used, the user leaves the website as soon as he enters it, which causes the increase of Bounce Rate, which is one of the most Important and influential factors in mobile SEO .
3- Do not use pop-ups:
If pop-ups are used, after the user enters the website, a huge image is displayed on the page, which prevents easy access to the content of the page, especially on mobile phones, which are very difficult to close and make the user to leave the website.
4- Get help from Accelerated Mobile Pages:
AMP stands for Accelerated Mobile Pages. This technology is designed to increase the loading speed of the website on mobile.
5- Summarize meta titles and descriptions as much as possible:
When the user searches via mobile, he/she has a limited space to see titles and meta descriptions. To get the most out of your content summary in SERPS, try to summarize as much as possible when creating titles, URLs and meta descriptions.
6- Schema.org Markup:
Schema .org is designed to help you provide content that search engines like Google, Yahoo and etc., can identify better. Adding Schema markups to HTML improves the way your website is displayed on the search results page.
7- Enter your information on the website and optimize the website for local search:
One of the most practical ways to optimize a website is to enter all the information such as name, address, mobile phone number and etc., on the website, so that the user can easily communicate with us if he/she has problems while using the website, and
If your business has multiple locations, you should have a unique location landing page for each Google Plus Local listing.
8- Do not restrict Google search engine access to website resources:
For better analysis of a website by Google search engine bots, all website files should be available and do not block CSS, JavaScript or images, restricting any of these files for the Google robot will hide the true view of the page from Google, and it won’t recognize website’s responsiveness.
9- Improving user access to the content:
Due to the difference in the size of mobile and desktop, the way of displaying content on mobile and desktop should be different and the placement of the components of the page should be different based on the space available in each.
Also, if we initially use the page with large images that are suitable for displaying on the desktop, it will make the user who enters the website via mobile, to spend time scrolling over the image to be able to reach the content.
As we mentioned in the section of using the right font, you can use the right font as well as the right size of the image. According to Google Tools, your website may even be completely Mobile Friendly, but the user will not be able to read the text and access to different sections.
10- Use the blank space around the important elements of the website:
The user first scrolls to the bottom of the website and takes a look at it briefly after entering the website. Now, if we use the blank space around the important elements, we will attract the user's attention to the website as much as possible.
Blank space means creating the right distance between the elements of the page, which allows the user to quickly recognize the content border of the page and find the content he/she wants in it.
Last word:
Due to the increase in the percentage of users searching through mobile and the widespread use of this device, all website designers should optimize their website for being accessible through this device and use the solutions mentioned in this article for mobile SEO to be able to get a high ranking in Google search results page .
Read more on: https://www.dotnek.com/Blog/Web/what-is-a-mobile-seo
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