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What is content production?

  In order for users to trust a website more and spend more time on it, the content on that website should meet all the needs of the user. Given the above, you definitely know that producing a valuable content is a difficult task that requires a lot of knowledge, which we will discuss more detailed in this regard. Simply put, the content must be understandable to all users so that they can use that content to get the answer of their questions. After attracting users to the content of the website, website owners will achieve their goals, which may include, earning money,  increasing website traffic  , increasing sales, and so on. Should content production be taken seriously? In fact,  producing a suitable content  will attract more users to the website, it helps with gaining a positive user experience as a result they will introduce your website to other users in social media, eventually you will achieve success without a doubt. In other words, if you do not prod...
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Why are Meta descriptions important for SEO?

 In HTML , the Meta description tag is the 160-character text utilized to summarize the web page's content. It serves the advertising copy’s function. Meta description draws visitors to the SERP website; it is a highly important and visible part of search marketing. Writing a compelling and readable description using the important keywords helps to improve the click-through rate for the given page. To increase click-through rates on the search engine pages, it is vital to optimizing the keywords in the description that can match search queries.

Why are Meta descriptions important for SEO?

Do Meta descriptions matter for SEO?

n search engine results, Meta descriptions are not the direct ranking factors. With your search listing, it appears as a snippet. From SERPs , it impacts on click-through rate, and this data leaves an impact on your ranking. SEO is used to optimize the keywords given in the Meta description. The importance of Meta description is not ignorable. Learn some more about it in the below lines.

Characteristics of the good Meta description

A focus on the main topic and a good Meta description can attract more users to click on social ads and search results page. It helps the website with more visitors and visits. Moreover, optimizing a Meta description can help to build content quality on the page. On the other hand, it increases the click-through rate on the search page. Some of its important characteristics are here.

1- Should contain the optimal length
In the Meta Description, it is important to use keywords wisely and contain a compelling description that searchers need to click. It must contain 150-160 characters.

2- Should have appropriate keywords
From an SEO point of view, it is important to place keywords correctly because it can enhance the searchers' clickability with the website’s content.

3- Should not be duplicated
Avoid copying Meta description. If your Meta description is copied, there will be less user experience in Google. So, the Meta description for all pages must be unique, like the Meta title. Your written Meta Description must be relevant to the content. In this way, you will get more clicks.

4- Must be in the active voice
Remember, passive language is boring. In the active language, when the subject of the sentence is taking action, it is attention-grabbing and easy to understand, and quick to visualize. It is an important writing tip that a writer should always write content in Active Voice.

Meta Description

Conclusion

For every page, Meta-description is highly important. As per the aspect of on-page SEO , Meta-description and its optimization are effective. It does not perform for Google's Keyword ranking procedure, but it is a bridge for the visitors.

Meta description plays a key role in Google index as well as user experiences like the title tags. This text, written in the form of a short paragraph, offers great opportunities for the webmaster to optimize their website quality and brand to the user. If the webmaster understands the customer psychology and gives them for which they are looking for. It helps in reducing the cost of advertising.

Read more on: https://www.dotnek.com/Blog/Web/why-are-meta-descriptions-important-for-seo

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